(530) 894-4866

Radio

Case studies:
Radio creates digital impact

Major motorcycle brand:
increased website interest

Radio exposure led to
in likelihood to visit the brand's website

Amazon Prime Day:
strongest sales conversion

Radio was most effective at converting awareness into purchases

Home improvement brand:
signifficant website visitation

Hearing the radio campaign 3+ times drove
to visit the retailer's website

KHSL-FM | 103.5 The Blaze

KHSL Format:

Hit Country

Audience Appeal:

Adult 18-45+

Audience Make-up:

42.5% Male; 57.5% Female

The Blaze is home of the famous BLAZE “RIG”. The Blaze is the markets Number 1 radio station, playing hit country since 1976. It is locally owned and operated by Deer Creek Broadcasting LLC. The station's general manager is longtime Chico media personality Dino Corbin, who served as general manager at KHSL-TV for over 20 years. The program director and morning personality is Chico’s own Mike Wessels. Scott Michaels hosts the "Drive Home" and Bry Melendez covers mid days.

1035theblaze.com

KMXI-FM | Mix 95.1

KMXI Format:

Adult contemporary

Audience Appeal:

Adult  25-65+

Audience Make-up:

39.9% Male; 60.1% Female

Today's lite rock Mix 95.1 plays a wide variety of pop favorites from the 80's through today.  Based in Chico and led by local Program Director and afternoon drive talent Mark Chase.  "The Mix" can be heard from Tehama County south to northern Sacramento County and from the eastern coastal range foothills to the western slope of the Sierra Nevada Mountains.  In addition to playing today's lite rock favorites, like all Deer Creek stations, The Mix places a strong emphasis on promoting community events, live appearances in the community, and a substantial schedule of promotional events that keeps our audience informed and entertained.  The daily lineup includes Dori McKay in the morning, Robin Scott for your workday, Mark Chase in the afternoons, and Jackie Newton at night.

kmxi.com

KZAP-FM | KZAP 96.7

KZAP Format:

Classic Hits Rock

Audience Appeal:

Adult 40-65+

Audience Make-up:

45.5% Male; 54.6% Female

KZAP is a north state heritage classic rock station. Licensed to Paradise, California, KZAP serves the Chico, Paradise, Orland, Oroville, Gridley and the surrounding contiguous counties. The program director and morning show host is Chico radio legend Marty Griffin.  Afternoon drive time is hosted by another radio legend, Steve Michaels.  KZAP 96.7 is the premier Classic Rock station for the north valley.

kzap967.com

KPAY-FM | 93.9 KPAY Newstalk

KPAY-FM Format:

Audience Appeal:

Adult  45-65+

Audience Make-up:

59.1% Male; 40.9% Female

KPAY (93.9 FM) is the number 1 newstalk radio station in Northern California, covering local north valley sports, including Chico State Wildcat Athletics (baseball, basketball) and Almond Bowl High School Football. The Newstalk 93.9 can be heard in Butte County, California, and parts of Tehama, Glenn and Colusa Counties.  KPAY became a radio affiliate of FOX News Radio in 2006. The program director and morning personality is Scott Michaels with Chico sports broadcasting legend, Mike Baca. The new team is also joined by Matt Ray, who also has his own national talk show. Anthony Watts, (Blogger "Watts Up With That") has been the chief meteorologist for KPAY-FM, a Fox News affiliate based in Chico, California since 2004.

kpay.com

KPAY-AM | KPAY Sports 1290-AM

KPAY-AM Format:

Audience Appeal:

Adult 25-64

Audience Make-up:

82% Male; 18% Female

FOX Radio Affiliate
KPAY SPORTS App (https://www.kpaysports.com) covering north valley sports for over 70 years, including Chico State Wildcat Athletics (baseball, basketball), Butte Community College Football, the Almond Bowl, NFL, NBA, NCAA, and MLB. Hosted exclusively by Program Director and local sports authority, Mike Baca, KPAY Sports is simulcast on 1290am and 102.9fm. It is the exclusive sports talk station in the market. The station can be heard in Butte County, California, and surrounding contiguous counties.

kpaysports.com

cataract surgery chico eye center ophthalmology ophthalmologist optometry optometrist

Script Writing

Lasik surgery chico eye center ophthalmology ophthalmologist optometry optometrist

Voice Over

corneal specialist chico eye center ophthalmology ophthalmologist optometry optometrist

Music Overlay

corneal specialist chico eye center ophthalmology ophthalmologist optometry optometrist

On-Location Remotes

Combine Precision Audio With Radio For A Holistic Campaign



Radio enables you to target your desired audience by station demographic during specific dayparts.

Precision Audio gets your brand in front of the same audience when they are not by the radio.

With the large increase of overall audio streaming comes new advertising opportunities. Use Precision Audio to target using demographic, location, interest and more.

Combine Precision Audio with Radio for a holistic Audio campaign.

Put Deer Creek to work for your business.

CALL TODAY